SQ Talk with La fille du boucher

"La fille du boucher" is a sarcastic nod to Auriane’s origins as she is the granddaughter and daughter of butchers. 5 years ago, she decided to change her diet in a radical way. Beyond a personal change, this new way of eating has become her trademark with a single mission: to increase the plant-based offer in the food market, from restaurants to supermarket shelves.

Three years ago, she created a marketing consultancy company aimed at plant-based offers and, very recently, launched the brand LA FILLE DU BOUCHER in the Delhaize supermarket shelves.

Come hear her unusual journey, her take on food between a butcher family and vegetarianism as well as her ambitions with her company and recent brand for the next few years.