Entrepreneurs get naked by Auriane Borremans “How I built a vegetarian business after three generations of butchers”
"La fille du boucher" is a sarcastic nod to Auriane’s origins as she is the granddaughter and daughter of butchers. 5 years ago, she decided to change her diet in a radical way. Beyond a personal change, this new way of eating has become her trademark with a single mission: to increase the plant-based offer in the food market, from restaurants to supermarket shelves.
Three years ago, she created a marketing consultancy company aimed at plant-based offers and, very recently, launched the brand LA FILLE DU BOUCHER in the Delhaize supermarket shelves.
Come hear her unusual journey, her take on food between a butcher family and vegetarianism as well as her ambitions with her company and recent brand for the next few years.
- Silversquare Bailli - Avenue Louise 231, 1050 Bruxelles
- Language: French
- Free lunch 😊